Hiring for Marketing Transformation
Mission
The SVP of Marketing had established a solid foundation of success and was ready to drive transformational growth. She spearheaded the transition from Marketo to Salesforce Marketing Cloud (Pardot) and promoted a high-performing internal candidate to lead Demand Generation. However, the team needed upleveled talent—individuals capable of supporting strategy, serving as internal SMEs, and executing hands-on initiatives.
Client: A confidential B2B SaaS project management solution
Demand Gen Transformation
Marketing Automation Manager Hired: Supported the transition to SFMC, elevated internal capabilities, and owned ongoing execution and iteration.
Paid Media Manager Hired: Drove strategy and execution for paid media initiatives.
Drove Efficient Hiring: Ensured timelines for key launches and business strategy execution were met.to ensure key launch and business strategy timelines were met.
Outcomes
Speed
Both roles were filled in under 30 days.
Collaboration
Worked closely with internal team and processes
Support
Support for new hiring manager during the search + onboarding and beyond.
Approach
Search Partner Engagement
Vocation LLC specializes in supporting complex search engagements, offering a uniquely holistic approach. The firm aligns bottom-line business objectives with each organization’s corporate mission and vision throughout the hiring process. This strategy fosters strong client and candidate engagement, leading to better outcomes and more efficient use of resources. By prioritizing authentic communication, Vocation delivers impactful hires that are closely aligned with both the role and the organization’s success.
Targeted Talent Nationally
Attraction of niche candidates with prior B2B long-sales cycle experience, encompassing sourcing outreach, interview management, and offer negotiation.
How: Leveraged authentic outreach, compelling brand storytelling, and deep listening to build talent pools closely aligned with the business's broader vision.
HR Collaboration
Provided strategic hiring bandwidth during a critical growth period.
How: Collaborated closely with the internal HR leader, aligned with the ATS, and streamlined the interview process. Conducted interviews and evaluations for all candidates, including internal applicants, to ensure consistency and ease of use. Managed the interview process end-to-end, including preparation, scheduling, feedback collection, and decision-making.
Hiring Manager Support
Supported the new Hiring Manager through her first hiring process.
How: Provided guidance and insight on targeting and candidate evaluations in alignment with her team's needs. Advocated for the hiring manager’s voice and preferences to be heard in candidate selection discussions. Remained in communication with the Hiring Manager and Hires through and past the onboarding process to ensure alignment and provide coaching and support.
